It's the latest attempt by Microsoft to have a market share in search engine segment. Well, with Yahoo deal chances looking bleak and Google's market share reaching it's peak, it is for one more time that MS is trying to enter and vying to establish itself in the search market. The latest offering is BING (the project code: kumo). This time MS is spending a whopping $100mn, on the advertisement of bing. Well, here is one of the bing commercial:
Microsoft was supposed to launch Bing (www.bing.com) on 4th June but, it surprised everyone by launching it four days early. And just after the launch Bing became instant hit with the porn tag being attached to it. People started to call it an adult video site. There were enormous number of hits to that site. Microsoft tried donning the damage control, but to me it looks like one of the publicity gimmic to attarct people to tryout Bing. Some people even complained that MS forces users to use Bing on IE6. For the people who had earlier set their default serch to Google, IE converted it to Bing and didn't allow users to change it back to Google, leaving upgrading IE as the only option to solve the problem.
Just by spending on around $100mn on ad campaign, and make the littlebit of improvisation here and there, Microsoft cant expect to dethrone Google. First of all the search has to be very good, updated and relevant. It should work equally good on all the platforms and browser. Googling has become a habbit and it would require Bing (or anyother competitor for that matter) to be radically interesting to break people of their habits. I think its good that microsoft is not yet ready to hangup it's shoes; I'm happy that Bing happened and hope it would pose some kind of challenge to Google so that the ultimate winners would be the users. Lets see if sun could rise from the west. We all know the answer.
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